Behavioral finance combines psychology with finance to examine investor behavior and understand how people make financial or investment decisions, individually and collectively. The groundbreaking work of psychologists Daniel Kahneman and Amos Tversky in the 1970s-1980s revealed striking insights into the complex ways in which the human mind operates.
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Greed and Fear is something that is not only applied in the field of investments but also in businesses, industries, and countries. It is something that can either make or break one’s career. There is no amount of growth that can’t be destroyed by an investor’s temptation to grab too much of it. And there is no opportunity so appealing that it will catch the eye of someone who refuses to look.
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